Mastering Social Selling

Course Overview

Unlock your potential with our comprehensive Social Sales training course designed for modern sellers.

Introduction to Social Selling

• Social Selling Techniques
  
  - Social Listening: How to monitor social media for relevant discussions, competitor activity, and industry trends.
  - Tools and techniques for effective social listening (Google Alerts, LinkedIn Sales Navigator, Hootsuite, etc.).
  
  

• Prospecting on Social Media:
  
  - Using advanced search filters and tools on LinkedIn to identify key decision-makers.
  - Finding relevant hashtags and groups on platforms like Twitter, Instagram, and LinkedIn to discover potential leads.
  
  

• Building Relationships:
  
  - Transitioning from a casual connection to a meaningful relationship with prospects.
  - Best practices for nurturing leads through personalized messages and relationship-building content.
  
  

• Practical Prospecting Activity:
  
  - Participants practice identifying, connecting, and engaging with potential prospects in real-time using their preferred social platforms.
  
  

• The Sales Process on Social Media:
  
  - The Social Selling Funnel: Mapping the social selling funnel: Awareness, Consideration, Decision.
  - Understanding where prospects are in their buying journey and how to engage them at each stage.
  
  

• Converting Conversations into Sales:
  
  - Techniques for moving from social interactions to meaningful sales conversations.
  - Identifying buying signals and knowing when to make a sales pitch.
  - The art of the soft close: Transitioning smoothly from value creation to the sales offer.
  
  

• Tools and Automation:
  
  - Overview of social selling tools and CRM integrations (LinkedIn Sales Navigator, Hootsuite, HubSpot, etc.).
  - How to use automation to streamline social selling without losing the personal touch.
  
  

• Real-Time Case Study:
  
  - Participants analyse a real-life case study of a successful social selling campaign.
  - Discussion on key takeaways and application to their own sales process.
  
  

• Creating Your Social Selling Action Plan:
  
  - Participants develop a personalized action plan, outlining how they will implement social selling techniques in their daily routine.
  - Goal setting for network growth, content engagement, and sales outreach.

Introduction to Social Selling

• What is Social Selling?
  
  - Definition and explanation of social selling.
  - How social selling differs from traditional sales and social media marketing.
  
  

• The Power of Social Selling:
  
  - Statistics and trends on how social media impacts buying decisions.
  - Why social selling is critical in the modern sales environment.
  
  

• Key Benefits of Social Selling:
  
  - Building trust and relationships with prospects.
  - Increasing your reach and visibility in the marketplace.
  - Staying top of mind with potential customers.
  
  

• Social Selling Platforms Overview:
  
  - Breakdown of key platforms for B2B and B2C social selling (LinkedIn, Twitter, Facebook, Instagram).
  - Choosing the right platform based on your industry and target audience.
  - Optimizing Your Online Presence
  
  

• Creating a Professional Profile:
  
  - How to optimize your LinkedIn and other social media profiles to attract potential clients.
  - Importance of professional branding, including a compelling bio, high-quality photo, and headline.
  
  

• Crafting a Strong Personal Brand:
  
  - Defining your value proposition as a salesperson.
  - Showcasing expertise and building credibility through content and thought leadership.
  
  

• Profile Optimization Workshop:
  
  - Interactive session where participants review and enhance their social media profiles (LinkedIn and other relevant platforms).
  - Peer feedback and instructor guidance on improvements.
  - Engaging with Your Audience
  
  

• Building a Targeted Network:
  
  - Identifying and connecting with ideal prospects.
  - Best practices for sending personalized connection requests and building a quality network.
  
  

• Creating Value through Content:
  
  - The role of content in social selling: How to share relevant, insightful, and engaging content.
  - Types of content that drive engagement (articles, videos, infographics, personal updates, etc.)
  - Curating vs. creating content: Tips on time management for busy sales professionals.
  
  

• Engagement Strategies:
  
  - How to engage with your audience through comments, likes, and shares.
  - Using polls, questions, and interactive content to spark conversations.
  - When and how to move a conversation from online to offline (email, phone, or in-person meeting).

Reserve Your Spot

Join our Mastering Social Selling course and enhance your sales skills today!

Customer Reviews

See what our participants have to say about the course.

This course transformed my approach to social selling. Highly recommend!

Jane Bloxsome

Liverpool

Mastering Social Selling Online provided practical strategies that increased my sales significantly. The insights shared were invaluable for my business growth and networking.

John Dawson

Croydon

★★★★★

★★★★★